Missive combines shared communication channels with assignments, AI summaries, drafts, and rules. It fits a team that must decide who owns each incoming conversation.
We would rank Missive highest for a team that asks “who is handling this customer?” as often as “what should I answer?” Its pricing page lists email, SMS, and social accounts plus team spaces and conversations on Starter; its integrations table names Gmail, Outlook, IMAP, WhatsApp, Messenger, Instagram, and SMS paths. The AI assistant page describes searching connected email, summarizing a long thread, and drafting email, SMS, or WhatsApp messages for a person to approve.
We like that Missive explains the AI boundary. The AI page says a team can use Missive credits or its own OpenAI, Anthropic, or Google API key; requests go to the chosen provider. It says Missive does not train on email, and AI features do not appear if no provider is connected. The provider’s own retention terms still matter. We would ask which channel content an AI rule reads before turning it on for a shared inbox.
The pricing distinction is easy to miss: Starter is the entry paid plan, but the assistant is on Productive and Business. Pilot a real shared thread, confirm the owner, compare the summary with the source, and approve drafts before sending. If no teammate ever needs to touch your inbox, the additional assignment workflow may be unnecessary.
Starter is $14 per user/month billed yearly, with a 30-day trial; the AI assistant is on Productive at $24 per user/month billed yearly or Business (as of November 2026).