LINE Official Account: Roles & Permissions

LINE governs business presence through a badge-tiered Official Account: an Unverified Account (gray shield) that anyone can open for free but which is not surfaced in LINE's in-app search, a Verified Account (blue shield) that has passed LINE's regional screening and becomes searchable, and a Premium Account (green shield) that LINE designates at its own discretion (LINE OA Guidelines).

Verification is applied for per market — LINE operates through country entities in Japan, Taiwan and Thailand — and generally requires local business details.

Day-to-day management happens in the LINE Official Account Manager, which has named roles:

• Admin — full control, including adding and removing members.
• Operator — everything except managing other users.
• Operator (Sending Restricted) — cannot broadcast messages.
• Operator (Insight Restricted) — cannot view analytics.

Only an Admin can change who has access (LINE OA Help Center).

The technical side lives in a separate LINE Developers Console, organized as Providers that contain Channels. Its roles are distinct from the business console: a developer is Admin or Member at the provider level (or "No role" if granted only channel access), and Admin, Member, or Tester at the channel level, with the two scopes granted independently (LINE Developers — Managing roles).

This two-console split — business roles versus developer roles — is a common source of confusion, since being an Admin in one does not grant access in the other.

The Messaging API is authenticated with a channel access token minted per channel. Whoever holds the owning Provider/Channel and an Admin role controls issuing and revoking that token, and access is delegated or removed by adding or dropping developers from the channel (LINE Developers — channel access token).

So unlike Apple or KakaoTalk, a LINE business can hold and manage its own API credentials directly — no mandatory intermediary — though partners are common for multi-channel setups and higher quotas.