Pantheon

Learn

Founders & growth

Getting a startup found and understood — the technical and editorial fundamentals of organic discovery.

SEO for Startups: A Founder's Guide to Getting Found on Google

Startup SEO is a chain: make the site crawlable, get the right pages indexed, explain each page clearly, earn rankings for non-branded problems, and turn that traffic into action. Fix the technical basics first, then publish firsthand evidence around one real search intent per page instead of mass-producing keyword variants.

Read →