Learn
Identity & relationship data
Why one person turns into five records across messaging apps, and what a system has to get right before any of it is trustworthy.
What is Identity Resolution?
Identity resolution decides whether records from different places describe the same person and presents confirmed information together. A matching name, handle, or phone number can suggest a connection, but it is not always proof. The useful result is a view you can trust, with uncertain matches held for review before private histories are combined.
Read →
Cross-Channel Contact Deduplication
Cross-channel contact deduplication reduces repeated contact cards that belong to one person while keeping different people apart. First review the evidence and the effect of the action: a display link, a record merge, and a suggested match can have very different recovery paths. For messaging records, check the original conversations before approving a join.
Read →